Global Marketing and Advertising: Understanding Cultural Paradoxes

By Marieke K De Mooij

Packed with cultural, company, and country examples, this book offers a mix of theory and practical applications covering globalization, global branding strategies, classification models of culture, and the consequences of culture for all aspects of marketing communications.

• Format: Hardcover
• Language: English
• ISBN: 1529732492
• ISBN13: 9781529732498
• Release Date: December 2021
• Publisher: Sage Publishing Ltd
• Length: 528 Pages
• Weight: 2.45 lbs.
• Dimensions: 1.1" x 7.5" x 9.3"