Global Marketing

by Mark C. Green, Warren J. Keegan, Mark Green

Book Overview

Marking the 20th anniversary of this series of textbooks, this Ninth Edition of Global Marketing builds on the tradition and successes of previous editions. Its environmental and strategic approach... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0132719150
• Release Date: January 2012
• Publisher: Pearson College Div
• Length: 568 Pages
• Weight: 2.50 lbs.
• Dimensions: 11.0" x 1.0" x 8.5"

Customer Reviews

great book

This book was great for the price. I was in need of a book for a winter class i was taking which was only 3 weeks long, the book store would have cost me $148 and i purchased it for $8 with shipping. Can't complain a $140 savings.

i was pleased

i got this book in good time and in good condition the seller wasalso amazinly curteous thank u

Informative

Great Book, information is updated on the 5th edition.. I personally use it for MY MBA.. there are a lot of books out there, the reason i bought this one is because i had to (PART OF MY MBA) none the less .. its a good textbook and a keeper

Book Purchase

Book came in great time and was in the condition they said it was in. 5 stars.

Great BooK!

This was a text used in class, and while the teacher did mostly lecturing without the text, it was a great resource-easy to understand, and highly applicable. THe text does a great job of really explaining the material in a clear and concise manner.