Global Marketing

By Mark C. Green, Warren J. Keegan, Mark Green

Book Overview

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• Format: Paperback
• Language: English
• ISBN: 0132719150
• ISBN13: 9780132719155
• Release Date: January 2012
• Publisher: Pearson College Div
• Length: 568 Pages
• Weight: 2.50 lbs.
• Dimensions: 11.0" x 1.0" x 8.5"

Customer Reviews

great book

This book was great for the price. I was in need of a book for a winter class i was taking which was only 3 weeks long, the book store would have cost me $148 and i purchased it for $8 with shipping. Can't complain a $140 savings.

i was pleased

i got this book in good time and in good condition the seller wasalso amazinly curteous thank u

Informative

Great Book, information is updated on the 5th edition.. I personally use it for MY MBA.. there are a lot of books out there, the reason i bought this one is because i had to (PART OF MY MBA) none the less .. its a good textbook and a keeper

Book Purchase

Book came in great time and was in the condition they said it was in. 5 stars.

Great BooK!

This was a text used in class, and while the teacher did mostly lecturing without the text, it was a great resource-easy to understand, and highly applicable. THe text does a great job of really explaining the material in a clear and concise manner.