Get What You Deserve!: How to Guerrilla Market Yourself

By Seth Godin and Jay Conrad Levinson

Book Overview

To get what you deserve...you must first let people know how talented, motivated and honest you are. And the way to do this is to market yourself. Guerrilla marketing yourself is the science of... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 038097410X
• ISBN13: 9780380974108
• Release Date: September 1997
• Publisher: William Morrow & Company
• Length: 237 Pages
• Weight: 1.70 lbs.
• Dimensions: 0.9" x 5.9" x 8.7"

Customer Reviews

What do you deserve?

This is an excellent book for anyone who has grand aspirations but doesn't seem to be reaching them. It's a wake-up call for those who's "presentation" and actions do not match who they believe they are. Getting what you deserve is about being (deliberately!) who you want to be and projected what you want to create.

Excellent for novices, refreshing reminder for veterans.

Sluggish writing but good content. An excellent work for novices to the business world and a refreshing reminder for veterans. I went through great efforts to obtain a copy of this book because I wanted some new substance about marketing myself. ... I was surprised how simplistic the information presented in this book was. There was really nothing new to learn, except for some extended ideas within the self-marketing common sense tools & techniques. It's really all about good-old-fashioned deeds and character development. The book is a good reminder of what does count in our dealing with people. It is also a confirmation that by holding on to these qualities one is still keeping on the right track -- in this world of chaotic decline, at times, one wonders if one is becoming an oddball just being polite, for example. The idea of finding your own "position" is critically valuable and the encouragement to stick to this positioning statement until you achieve what it is that you want and feel you deserve is most heartening. I found the section on how to use the tools and follow the rules one of the most useful. But the most rewarding part is found at the end when it wraps it all up in a system or plan "not for the faint of heart" that is truly a daring challenge to the serious reader, followed by a summary of the 50 most important concepts for the success of the plan.

Clarify your marketing position and communicate it

Gives excellent examples of the powerful results from stating clearly and succinctly what your marketing position is. Learn to control the messages you send and your life will be better for it. If you don't do this, they claim, you get whatever pigeon-hole people place you in. You can't be everything to everyone. Then walks you through how to develop and communicate your own marketing position, which makes "the difference between a general, hit-and-miss marketing campaign and the focused, comprehensive road to success".

This Levinson Formula Works

I've read several of the Guerrilla series... then stopped for a while becuase I felt like I was being victimized by a marketing machine. Some of the books repeat things I've known for years... but just one idea (each book has several) makes it worthwhile. This one's about the best yet. I felt like I got to know the authors, they appear to be in control of their image and feel confident the ideas here will work. As long as they keep on cranking out this quality, I'll keep buying.

This book changed my life

It's hard to imagine that a book by a couple of marketing guys could be worth anything to most people, but when my husband gave me the book, I decided to give it a whirl. Within a week, I started noticing good things happening. It completely changed the way I deal with people, and best of all, eliminated a lot of conflict in my life. It's really powerful. Some of the writing is a little over the top, but by all means, give it a try. I'm glad I did.