Geography and Tourism Marketing

By Kaye Sung Chon and Martin Oppermann

Geography and Tourism Marketing covers diverse geographical aspects of tourism marketing ranging from geographic segmentation of market segments to the issue of geographic scale of the destination area and the spatial behavior and requirements of tourists; from "modern" promotion channels such as the Internet to "traditional" ones such as brochures; and from a more theoretical contribution of the importance of the place concept in marketing to an applied overview of the usage of GIS in tourism marketing.

• Format: Paperback
• Language: English
• ISBN: 0789003368
• ISBN13: 9780789003362
• Release Date: November 1997
• Publisher: Routledge
• Length: 194 Pages
• Weight: 0.82 lbs.
• Dimensions: 8.5" x 5.8" x 8.3"