Charting the rise of futurologists and the increasingly powerful roles they are playing in our society, Max Dublin makes clear the appeal that futurology has for us as a way of minimizing our... This description may be from another edition of this product.
There wouldn't be much of a problem with Futurism if it was innocuous enough of a field (that is, one without much power) to allow it to go largely uninvestigated. There have been hundreds of books that indulge in Futurology but it is nigh impossible to unearth a book that looks at the topic and it's methodologies with a critical eye or, for that matter, any level of skepticism. But Mr. Dublin succeeds very admirably at the job, intelligently analysing the spectrum of problems that are part and parcel of Futurology as its used in our society, infused into journalism and advertising and culture.So, it is precisely because people put too much stock in prophecy that this book is of transcendent importance (science being only one of the areas the author looks into. It is far from being a condemnation of our dreamers; its a book that shines the spotlight on an area that has had a very shadowy existence with almost no critics. Find a copy of this book and educate yourself about a tool that has been used extensively (recently in the high tech field, such as Wired, etc) to influence our mental environment and augment industry PR.
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