From Science to Business: How Firms Create Value by Partnering with Universities

By Georges Haour and Laurent Mieville

In today's knowledge-based society universities and firms must learn to engage more effectively. Universities focus on generating new knowledge, while firms are increasingly drawing on external collaborations to add value to their offerings. This book shows managers how to work with universities to boost their competitive position and revenue.

• Format: Hardcover
• Language: English
• ISBN: 0230236510
• ISBN13: 9780230236516
• Release Date: November 2010
• Publisher: Palgrave MacMillan
• Length: 256 Pages
• Weight: 1.15 lbs.
• Dimensions: 0.7" x 6.2" x 9.2"