From Edison to iPod

By Frederick W. Mostert

Book Overview

Its time for an intellectual property wake-up call! Think intellectual property doesn't affect you or your business? Think again! If you've got a big idea, you need to know your rights and know how to... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0756626021
• ISBN13: 9780756626020
• Release Date: February 2007
• Publisher: DK Publishing (Dorling Kindersley)
• Length: 288 Pages
• Weight: 1.95 lbs.
• Dimensions: 0.9" x 6.9" x 8.8"

Customer Reviews

I liked this book so much I .....

I liked this book so much I designed a website around it. Easy to read, very informative, great examples, super content. ideapalooza.com is the website.

Great reference tool for marketing professionals

This is a very expert guide in a very accessible form. It has great information in a friendly easy to access format that is very helpful for clarifying complex issues. I think this is a good tool for anyone who owns their own business or is a marketing professional who deals with intellectual property issues. This makes it easy to understand the difference between trademarks, registered trademarks, copyrights, and various patent types.

You won't file a patent tomorrow, but you will have a much better idea of how.

This was a really great read. The book doesn't lay out a step-by-step method for filing patents or trademarks, but I think it is a lot more useful than a book like that. The book gives a great detailed look at what each creative protection (patent, trademark, and copyright) can do for you. It does a really good job of explaining the protections, the requirements, and when each is appropriate. It also has a lot of great pointers on how to maximize your benefits and what to do when your rights have been infringed upon. I highly recommend it to somebody who does not know much about these areas and would like to know more. It is a great start into the world of idea protection. A quick read and really easy to understand.

Everything You Need To Know

When does a great idea turn into a personal fortune? How about when you hit the "send" button? Whether you're a novelist, inventor, a blogger or someone with the best chili in your town, today's technology makes it possible for the innovator toiling away in a kitchen or a garage to become an international marketer. It's also the perfect opportunity for your idea to become someone else's fortune. And that's where Mostert and Apolzon come in. They are two of the world's top intellectual property lawyers and, without a sentence of legalese, they define the major forms of intellectual property, dispel myths and tell you what you can do to register and keep your idea your own. The book is also colorfully illustrated with case histories of how products from Coca-Cola to Velcro became household words and how they stay that way. If you're thinking maybe your recipe or poem or song should be shared with the world, save yourself a lot of aggravation and put this book on your shelf.

I love this book! It shows you how to protect your work

I really love this book! It explains in plain English how to protect your creations, whether they are artistic or useful. I sent it to a friend, whose brother invents all sorts of handy little gadgets, and he uses it. I sent it to my mother, who is a painter, and she uses it. I also sent it to a friend who writes how-to manuals, and he uses it! The book is easy to understand, and it's full of wonderful photographs and entertaining examples of the use of trademarks, copyrights, and patents. I never thought learning how to protect my work could be so interesting!