Frameworks for Assessing Useucom Efforts to Inform, Influence, and Persuade

by Miriam Matthews

Campaigns to inform, influence, and persuade a range of foreign audiences are critical to achieving key U.S. national security objectives, but it can be challenging to assess the progress, performance, and effectiveness of these efforts in a real-world context. This report offers guidance, robust and flexible frameworks, and recommendations to support and enhance assessment design and planning.

• Format: Paperback
• Language: English
• ISBN: 197740524X
• ISBN13: 9781977405241
• Release Date: August 2020
• Publisher: RAND Corporation
• Length: 62 Pages
• Weight: 0.28 lbs.
• Dimensions: 0.1" x 7.0" x 10.0"