Foundations of Marketing

By David L. Kurtz, Louis E. Boone, M. Dale Beckman

Book Overview

Foundations of Marketing offers a thorough and contemporary overview of the fundamental theories and concepts of maketing. It is a "classic" textbook that clearly establishes marketing's roots in the... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0039227847
• ISBN13: 9780039227845
• Release Date: January 1992
• Publisher: Dryden
• Length: 747 Pages
• Weight: 1.58 lbs.
• Dimensions: 9.7" x 0.8" x 7.4"