Foundations of Marketing Theory: Toward a General Theory of Marketing

By Shelby D. Hunt

Book Overview

This is a thoroughly revised and updated edition of Shelby Hunt's classic text on marketing theory. Like its predecessors, this new edition presents a theory of marketing that focuses on the... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0765609304
• ISBN13: 9780765609304
• Release Date: August 2002
• Publisher: Routledge
• Length: 323 Pages
• Weight: 1.25 lbs.
• Dimensions: 0.9" x 7.0" x 9.4"