Focus Group Practice

By Jonathan Potter and Claudia Puchta

Book Overview

Focus Group Practice provides a picture of focus group moderation and interaction that is based on the study of what actually happens in high-class market research focus groups and in using recent theories of interaction, for example discourse and conversation analyses, to throw light on the practice of moderation.

• Format: Paperback
• Language: English
• ISBN: 0761966919
• ISBN13: 9780761966913
• Release Date: February 2004
• Publisher: Sage Publications UK
• Length: 184 Pages
• Weight: 0.75 lbs.
• Dimensions: 0.4" x 6.7" x 9.6"