Flagship Marketing: Concepts and places

by Reva Berman Brown and Tony Kent

Book Overview

Flagships are the physical apogee of consumerism, places where brand experiences are most defined and interactions with consumers are highly refined. This book marks the first comprehensive study of the concept of the flagship, bringing together a range of scholarly insights from the field, covering issues such as consumerism, areas of consumption and experimental marketing theory and practise. The ways in which flagship projects communicate brand...

• Format: Paperback
• Language: English
• ISBN: 0415812119
• ISBN13: 9780415812115
• Release Date: September 2012
• Publisher: Routledge
• Length: 240 Pages
• Weight: 0.76 lbs.
• Dimensions: 0.5" x 6.1" x 9.2"