Firesigns: A Semiotic Theory for Graphic Design

by Steven Skaggs

Semiotics concepts from a design perspective, offering the foundation for a coherent theory of graphic design as well as conceptual tools for practicing designers.

Graphic design has been an academic discipline since the post-World War II era, but it has yet to develop a coherent theoretical foundation. Instead, it proceeds through styles, genres, and imitation, drawing on sources that range from the Bauhaus to deconstructionism. In FireSigns,...

• Format: Hardcover
• Language: English
• ISBN: 026203543X
• ISBN13: 9780262035439
• Release Date: March 2017
• Publisher: MIT Press
• Length: 296 Pages
• Weight: 1.35 lbs.
• Dimensions: 1.0" x 7.1" x 9.1"
• Age Range: 18 years and up
• Grade Range: Postsecondary and higher