Fire in the Zoo: A book about shopper influence, marketing mania, retailer chaos, advertising pitfalls, consumer confidence, converting customers and how screaming at people usually doesn't work.

By John Ross and Devora Rogers

No Synopsis Available.

• Format: Paperback
• Language: English
• ISBN: 1981752951
• ISBN13: 9781981752959
• Release Date: January 2018
• Publisher: CreateSpace Independent Publishing Platform
• Length: 276 Pages
• Weight: 1.06 lbs.
• Dimensions: 9.0" x 0.6" x 6.0"