Field Visual Merchandising Strategy: Developing a National In-store Strategy Using a Merchandising Service Organization

By Paul Russell

The retail sales floor has become a battlefield: each brand is fighting for the same customer and wants to ensure their merchandise is on the sales floor, sized, folded, hung and presented properly.... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0749472642
• ISBN13: 9780749472641
• Release Date: January 2015
• Publisher: Kogan Page
• Length: 288 Pages
• Weight: 0.95 lbs.
• Dimensions: 9.2" x 0.6" x 6.1"