Fast Food, Fast Track: Immigrants, Big Business, and the American Dream

By Jennifer Parker Talwa and Jennifer Parker Talwar

Book Overview

Praise for Fast Food, Fast Track "A fine ethnography with both theoretical and advocative significance, representing the best qualitative sociology." -- Choice "Explores the intimate realities and behind-the-scenes exchanges of a multiethnic work force serving the typical American meal. Through a lively narrative and insightful stories, Jennifer Parker Talwar gives a full sense of what it's like to live in both a global economy and a local culture." --Sharon Zukin, author of The Cultures of Cities No longer just pocket money for American teens, wages paid by multinational fast-food chains are going to a new generation of order-takers, burger-flippers, and basket-fryers--newly arrived immigrants hailing from China, the Caribbean, Latin America, and India, a colorful sea of faces has taken its place behind one of the most ubiquitous American business institutions--the fast-food counter. They have become a vital link between the growing service sector in our cities' ethnic enclaves and the multi-billion dollar global fast-food industry. For four years, sociologist Jennifer Parker Talwar went behind the counter herself and listened to immigrant fast-food workers in New York City's ethnic communities. They talked about balancing their low-paying jobs and monotonous daily reality with keeping the faith that these very jobs could be the first step on the path to the American Dream. In this original and compelling work of ethnography, Talwar shows that contrary to those arguing that the fast-food industry only represents an increasing homogenization of the American workforce, fast-food chains in immigrant communities must and do adapt to their surroundings.

• Format: Paperback
• Language: English
• ISBN: 0813341558
• ISBN13: 9780813341552
• Release Date: August 2003
• Publisher: Routledge
• Length: 244 Pages
• Weight: 0.73 lbs.
• Dimensions: 0.5" x 6.0" x 9.0"

Customer Reviews

Very informative

This is a picture of America that you don't get elsewhere! She worked inside fast food restaurants to research this book, and I think she has done a stellar job here. Any American could learn a lot from reading this fine, fine book.

Readable and Comprehensive

Clearly the result of exhaustive research, this book takes traditionally very dry material and presents a highly readable text that identifies fascinating perspectives on the American Dream. Recommended without reservation.

Recommended

A very readable book while addressing important contemporary issues related to immigration and the consumer economy. Highly recommended.