Fast & Furious Book Promotion I have been wading into the treacherous waters of book marketing, particularly using the internet. The more information I gathered, the more hopelessly I felt lost. Phil suggests how to develop goals, a target audience, strategy and tactics and helped me tie them all together in a coordinated marketing plan for my books. However he is not dogmatic and fully allows for individual styles. It is not a book of formulas. The information is equally useful for self published and traditionally published books since the main responsibility for promotion ultimately rests with the author. I breathed a sigh of relief and immediately started on what I expect to be a very productive foray into the wilds of internet marketing.
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