Fashion Sales Promotion: The Selling Behind the Selling

By Pamela M. Phillips

In this Second Edition, Phillips attempts to& -- (1) demystify the field of fashion sales promotion, (2) introduce readers to each piece of the promotions puzzle, and (3) demonstrate how these pieces fit together& -- all toward the ultimate goal of giving readers the ability to apply the skills they've learned. The book reflects the latest developments in fashion sales promotion, including CD-ROM technology, selling over the Internet, and the overall increase of supplier and media art support. The author conveys concepts in a clear, concise writing style designed to be easily accessible to both the student of the fashion industry and the entrepreneur in the field.

• Format: Hardcover
• Language: English
• ISBN: 0471861464
• ISBN13: 9780471861461
• Release Date: January 1985
• Publisher: John Wiley & Sons
• Length: 223 Pages