Fashion Entrepreneurship: Retail Business Planning

By Tina M. Sterling, Michele M. Granger, Tina Sterling

Book Overview

"This is a useful step-by-step guide for starting your own apparel boutique or online business." Marissa Zorola, University of North Texas, USWritten by entrepreneurs, for entrepreneurs, the book... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1563672332
• ISBN13: 9781563672330
• Release Date: October 2003
• Publisher: Fairchild Publications
• Length: 394 Pages
• Weight: 2.30 lbs.
• Dimensions: 0.9" x 8.5" x 10.9"

Customer Reviews

Business planning simplified--Excellent concept!

This is an ideal resource for building a business plan to secure funding for a fashion retail store. Step-by-step guidelines for writing the plan and operating the store. There is nothing else like this book on the market!

Fashion Entrepreneurship: Retail Business Planning

This book is required reading for those interested in opening any form of fashion retail business. The text provides step-by-step guides and well thought-out examples for the reader to follow in preparing a business plan unique to this type of retailing.

Fashion Entrepreneurship

If you are entering the world of retail fashion or the fashion industry this book is an absolute necessity. Excellent detailed information taking the reader through the fashion retail process, e-commerce and writing a buisness plan. The CD rom that comes with the book is superior to other business plan software and makes writing a business plan easy.