Export Merchandising is a book written by Walter F. Wyman and published in 1922. The book provides a comprehensive guide to the principles and practices of export merchandising, which is the process of selling goods and services to customers in foreign markets. The author covers a range of topics related to export merchandising, including market research, product development, pricing strategies, shipping and logistics, and cultural considerations. The book is intended for business owners, managers, and sales professionals who are interested in expanding their businesses into international markets. The author draws on his own experience in the field of export merchandising to provide practical advice and insights that are relevant to businesses of all sizes. The book is written in a clear and concise style, making it accessible to readers with a variety of backgrounds and levels of expertise. Overall, Export Merchandising is a valuable resource for anyone who is interested in exploring the opportunities and challenges of international trade.This scarce antiquarian book is a facsimile reprint of the old original and may contain some imperfections such as library marks and notations. Because we believe this work is culturally important, we have made it available as part of our commitment for protecting, preserving, and promoting the world's literature in affordable, high quality, modern editions, that are true to their original work.
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