Excellence in Business Communication

By Courtland L. Bovée, John V. Thill, Courtland Bovee

Book Overview

Following in the wake of the digital revolution and the advent of social media, business communication has been hit by yet another revolutionary change: the rise of mobile communication. In this Twelfth Edition of Bove and Thill's Excellence in Business Communication, the most significant and recent technology-related changes affecting the business world are thoroughly discussed. Not to be forgotten, the text continues to emphasize fundamental skills and principles, including the importance of writing, listening, presenting, and other components of business communication. Featuring practical advice, time-tested processes, and real-world examples, Excellence in Business Communication is the premier text for honing and developing essential communication skills. KEY TOPICS: Building a Career with Your Communication Skills; Professional Communication in a Digital, Social, Mobile World; Collaboration, Interpersonal Communication, and Business Etiquette; Communication Challenges in a Diverse, Global Marketplace; Planning Business Messages; Writing Business Messages; Completing Business Messages; Crafting Messages for Digital Channels; Writing Routine and Positive Messages; Writing Negative Messages; Writing Persuasive Messages; Planning Reports and Proposals; Writing Reports and Proposals; Completing Reports and Proposals; Designing and Delivering Business Presentations; Building Careers and Writing R sum s; Applying and Interviewing for Employment MARKET: For anyone interested in writing business letters, emails, memos, and reports.

• Format: Paperback
• Language: English
• ISBN: 0134319052
• ISBN13: 9780134319056
• Release Date: January 2016
• Publisher: Pearson
• Length: 672 Pages
• Weight: 2.80 lbs.
• Dimensions: 0.8" x 8.4" x 10.8"

Customer Reviews

A necessary evil. LOL :-)

This is a far better written book than my Marketing book that I was forced to read. This seems to be a competently written book on the subject with good references in the back. If you had to buy this for your class or if you'd like to polish up on your business communication skills then I'd recommend it.

Excellence in Business Communication

The book came in good condition. There was very quick shipment and good communication with myself and provider. Thank you for an excellent transaction.

Great Book

Just what i needed for my college class, nothing is wrong with the book and seems to be well written.

An easy to read useful book and not only for Business

I always thought I was good at communication until I read this book (text book really). I was particularly impressed by the examples of emails that on the surface look fine until the writer points out the loop holes. Despite its title this book comes in hand for many situations well outside business. I have also used my newly acquired skills in academic, political and philanthropic forums and received very positive feedback from colleagues who noticed a change. Buy this book.

Wonderful reference book

I use this book for my primary text in a Business and Professional Communication class that I teach. The students like how the book is organized; I appreciate the examples that we can use in class for discussion.Beyond that, the AIDA approach to business writing is clear and easy to use once students get the hang of it. My students' major project is to work with an organization in solving a communication problem, they are responsible for writing memos and reports to both the client and me.However, I guess that the biggest endorsement is the number of students who do not resell this book at the end of the semester. I have had several tell me that this is one of the few books that they will take with them when they graduate because they view it as a good reference book.