Excel for Marketing: A Comprehensive Guide 2025

By Michael T. Reynolds and Ruana Publishing

Excel for Marketing: The Ultimate Data-Driven GuideTurn Data into Marketing Success with Excel

In today's fast-paced digital world, marketing decisions need to be backed by data, not guesswork. Whether you're tracking campaign performance, analyzing customer behavior, or optimizing marketing budgets, Excel is the ultimate tool to help you gain insights, automate reports, and drive growth.

Excel for Marketing is a comprehensive guide designed for marketers, business owners, and data analysts who want to leverage Excel to improve efficiency, measure success, and make data-driven decisions. This book walks you through essential Excel functions, powerful automation techniques, and real-world marketing applications to help you take full control of your analytics.

What You'll Learn:

✔ Marketing Data Analysis - Track KPIs, sales performance, and customer insights using PivotTables and formulas.
✔ Campaign Tracking & Optimization - Measure ad performance, conversion rates, and ROI for data-driven decision-making.
✔ SEO & Web Analytics Reporting - Organize and analyze traffic sources, keyword rankings, and website performance.
✔ Social Media & Email Marketing Metrics - Create custom dashboards for engagement, reach, and subscriber growth.
✔ Budgeting & Forecasting - Build financial models to optimize marketing spend and predict campaign success.
✔ Excel Automation & Macros - Save time with automated reports and real-time data visualization.

Whether you're an Excel beginner or a marketing professional looking to maximize efficiency and scale your strategy, this book will transform the way you analyze and execute marketing campaigns.

• Format: Paperback
• Language: English
• ISBN: B0F1XJQSNG
• ISBN13: 9798314542965
• Release Date: March 2025
• Publisher: Independently Published
• Length: 480 Pages
• Weight: 1.40 lbs.
• Dimensions: 1.0" x 6.0" x 9.0"