Event Policy: From Theory to Strategy

by Gayle McPherson, David McGillivray, Malcolm Foley

Book Overview

As the event management field expands, there has been an emergence of a distinctive 'events' policy field of study and a need for more advanced texts that look at this subject with a multidisciplinary research and theoretical orientation.

Events Policy: From Theory to Strategy is the first text to embrace this new direction in the field of events management. Its main aim is to locate the phenomena of events (and festivity) within a theoretical...

• Format: Hardcover
• Language: English
• ISBN: 0415548322
• ISBN13: 9780415548328
• Release Date: September 2011
• Publisher: Routledge
• Length: 208 Pages
• Weight: 1.04 lbs.
• Dimensions: 0.5" x 6.1" x 9.2"