Ethnic Marketing: Culturally Sensitive Theory and Practice

By Guilherme Pires

Ethnic Marketing shows the rich opportunities that ethnic minority communities have to offer, as well as offering instruction on the design and implementation of effective social and business marketing strategies. The text offers practical guidance on assessing the needs of individual ethnic communities and a guide to marketing to these communities within various countries.

• Format: Paperback
• Language: English
• ISBN: 1138832200
• ISBN13: 9781138832206
• Release Date: December 2016
• Publisher: Routledge
• Length: 382 Pages
• Weight: 1.18 lbs.
• Dimensions: 0.8" x 6.1" x 9.2"