Essentials of Marketing

By Jim Blythe, Jane Martin, Dr Jane Martin

A thorough insight into the core marketing concepts using real-life examples.

Essentials of Marketing, 8th edition, by Martin and Blythe offers the most up-to-date critical perspectives on traditional marketing theories as well as contemporary concepts, using recent global examples, case studies and activities based on real-life issues.

• Format: Paperback
• Language: English
• ISBN: 1292429534
• ISBN13: 9781292429533
• Release Date: February 2023
• Publisher: Pearson
• Length: 384 Pages