Essentials of Marketing Research [With CDROM]

By Vinay Kumar, David A. Aaker, George S. Day, et al.

Book Overview

Contains detailed discussions of the process, with numerous examples from the industry. * Coverage on international marketing research expands the readers' ability to deal with issues that are not encountered in the domestic country research. * Discussion on how to apply marketing research in various marketing applications is presented.

• Format: Hardcover
• Language: English
• ISBN: 047141235X
• ISBN13: 9780471412359
• Release Date: November 2001
• Publisher: Wiley
• Length: 576 Pages
• Weight: 2.85 lbs.
• Dimensions: 1.5" x 8.4" x 10.5"