Essentials of Marketing Research, 2e with Spss 11. 0 Set

By V. Kumar, David A. Aaker, George S. Day

No Synopsis Available.

• Format: Hardcover
• Language: English
• ISBN: 0471458880
• ISBN13: 9780471458883
• Release Date: January 2003
• Publisher: John Wiley & Sons
• Weight: 2.88 lbs.
• Dimensions: 1.1" x 8.2" x 10.4"