Essentials of Marketing-A Marketing Strategy Planning Approach

By Edmund Jerome McCarthy, Joseph P. Cannon, William D. Perreault Jr.

Book Overview

Essentials of Marketing pioneered an innovative structure--using the Four Ps framework first introduced by Jerome McCarthy-with a managerial approach. The 16th edition continues to build both the... This description may be from another edition of this product.

• Format: Paperback
• ISBN: 1259251632
• ISBN13: 9781259251634
• Release Date: March 2014
• Publisher: McGraw-Hill/Irwin
• Weight: 3.10 lbs.
• Dimensions: 10.7" x 1.0" x 8.6"