The Essentials of Business Research Methods

by Arthur H. Money, Joseph F. Hair Jr., Phillip Samouel, et al.

Book Overview

Increasingly, managers must make decisions based on almost unlimited information. How can they navigate and organize this vast amount of data? Essentials of Business Research Methods provides research techniques for people who aren't data analysts. The authors offer a straightforward, hands-on approach to the vital managerial process of gathering and using data to make clear business decisions. They include critical topics, such as the increasing...

• Format: Paperback
• Language: English
• ISBN: 0765646137
• ISBN13: 9780765646132
• Release Date: September 2015
• Publisher: Routledge
• Length: 494 Pages
• Weight: 2.05 lbs.
• Dimensions: 1.1" x 7.3" x 9.2"