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Paperback Essential Business Tactics for the Net Book

ISBN: 0471257222

ISBN13: 9780471257226

Essential Business Tactics for the Net (Mecklermedia)

"Chase successfully demonstrates which traditional marketing strategies apply to the Net and where the new thinking begins." -David S. Klein Associate Publisher/Editor, Advertising Age From the nation's #1 Internet business expert: how to work faster, cheaper, and smarter inside your company, while implementing strategic marketing tactics outside your company. The founder of the first online ad agency, Larry Chase was developing successful Internet business, marketing, and sales strategies long before most people had ever heard the word "cyberspace." Chase reveals insider's secrets and tips garnered from his own experience and those of his clients on how to exploit the Net for all it's worth. This book arms you with an arsenal of strategies and tactics that will keep you one step ahead of your competitors. You'll learn how to use the Net to: * Increase purchasing power and reduce operating costs * Find free information that other people pay for * Keep close tabs on your competition * Test new products, services, and ideas while developing your brand * Prospect for new business and create instant, inbound leads * Build new audiences for your products and services * Design and implement direct marketing, sales, and PR strategies Special Offer! Get free access to the archives of Larry Chase's Web Digest For Marketers (WDFM) for one year. WDFM features thousands of short reviews of business-oriented Web sites. You also get access to a companion Web site where you'll find hyperlinked resource listings for each chapter in the book and regular book updates. Visit our Web site at www.wiley.com/compbooks/ Visit the companion Web site at www.wiley.com/compbooks/chase

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Format: Paperback

Condition: Good

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Customer Reviews

5 ratings

This guy knows his stuff! And he can tell it!

What an education can be found in this book! Larry Chase, already well known in the field, has written THE book to have on web strategies. Forget all those Johnny-come-lately web books out there, whether you're B2B or B2C, this book is 4U! I think it's incredibly clear, well-written and presents timeless strategies in an easy-to-use manner. Wow!

Implements strong marketing principles relevant to the net!

No whiz-bang gen-x mindset stuff here. Useful easy to understand business and marketing practices that are current and relevant to the net. This book will give you a practical and educational edge. Definately useful, easy reading helps too.

Chase Packs Net Mktg Expertise in New Book

Larry Chase's email newsletter, Web Digest for Marketers, has long been an essential read for both experts and newcomers to e-business. His new book does an excellent job of packaging his expertise on the complex and fast-chaning topic of selling and marketing online. As the author of a popular book on the subject myself -- Net Results: Web Marketing That Works -- I appreciate the clarity of Larry's insights about the Net's power for competitive research, customer data mining, promotions and more.

Best written yet

This is great book with practical information, especially for the small to mid-size business. You can apply the information instantly to develop new business, find critical information and build a database for the future. Buy it!

You'd have to be crazy NOT to buy this book!

If you have anything to do with the business of internet marketing, you would have to be crazy NOT to buy this book! It is filled with so many useful tidbits, strategies and ideas, that even those of us who think we know how to market on the internet can learn scores of useful information that will make us, our business and the internet a better place to be.
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