Entrepreneurship for Dummies

By Kathleen Allen

Book Overview

Previous edition: 9780764552625

Entrepreneurship For Dummies is the essential guide for anyone looking to be their own boss and become a successful entrepreneur. Every step of the process is covered, from creating a business plan, to learning your customers' needs, testing and protecting your product, and finally launching your business. In classic Dummies style, Entrepreneurship For Dummies is packed with practical information, great advice, industry tips & tricks, all in an easy step-by-step format. Even if you're confident and have the innate drive, executing it can be daunting or filled with unknowns. Entrepreneurship For Dummies takes away the fear by giving you the hows and whys for every step of your entrepreneurial journey to support you down the road to success.

Updates include:

Updated examples, terminology, and statistics How to raise capital and more focus on investing Testing an opportunity (feasibility) Updated business models Creating opportunities over "finding" opportunities Digital updates

• Format: Paperback
• Language: English
• ISBN: 1119912636
• ISBN13: 9781119912637
• Release Date: January 2023
• Publisher: For Dummies
• Length: 448 Pages
• Weight: 1.40 lbs.
• Dimensions: 1.1" x 7.3" x 9.1"