Entrepreneurship and Small Business: A Pacific Rim Perspective

By Michael Schaper

Entrepreneurship and small business management are two very close and often overlapping disciplines. Entrepreneurship refers to the dynamic process of creating a new business venture. Small business management addresses various issues of organizing and operating a small business. The goal of this textbook is to provide a package covering all of the issues related to business start-up and those arising from running a small business within the Australasian and South-East Asian contexts. The geographic markets for the book are Australasia (Australia and New Zealand) and South-East Asia (Indonesia, Hong Kong, Malaysia and Singapore). An increasing amount of goods, capital and people are moving between these two regions and this text provides the reader with a better regional understanding of this environment. Features The 'What would you do? feature presents a scenario in which an entrepreneur/small business manager needs to respond to a problem or situation. The "Entrepreneur profile' in every chapter profiles Australian, New Zealand and Asia-Pacific entrepreneurs and small business leaders. The end-of-chapter case study profiles an entrepreneurial approach and/or small business management issue in the pacific Rim.

• Format: Paperback
• Language: English
• ISBN: 0470802731
• ISBN13: 9780470802731
• Release Date: January 2004
• Publisher: John Wiley & Sons
• Length: 424 Pages
• Weight: 1.70 lbs.
• Dimensions: 0.9" x 7.0" x 9.5"