Emerging Innovative Marketing Strategies in the Tourism Industry

By Nilanjan Ray

The continuous growth and expansion of the travel sector has brought about a greater need to understand and improve its various promotional tactics. Effectively employing these methods will benefit... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 1466686995
• ISBN13: 9781466686991
• Release Date: August 2015
• Publisher: Business Science Reference
• Length: 450 Pages
• Weight: 2.92 lbs.
• Dimensions: 1.0" x 8.5" x 11.0"