Effective Small Business Management: An Entrepreneurial Approach

By Thomas W. Zimmerer and Norman M. Scarborough

Book Overview

For undergraduate and graduate courses in entrepreneurship and/or small business management. Discover how to successfully launch and manage a small business. Open your students' minds to the... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0132157462
• ISBN13: 9780132157469
• Release Date: January 2011
• Publisher: Pearson College Div
• Length: 871 Pages
• Weight: 4.05 lbs.
• Dimensions: 11.0" x 1.3" x 8.0"

Customer Reviews

Everything you need to know BEFORE you start your business

This book is an awesome read. It will cover most of the mistakes that small business owners tend to make. I have never been so impressed by a text book. This text is an easy read and you will walk away enlightened and heavily equipped to start your own business. Depending on your level of education and experience, you may be able to skip a few topics, but this book will come in handy for any business owner at any level. This book has blessed me beyond words.

Great book.

This book is the prescribed textbook for a small business management unit I am taking at university. I have just read the first two chapters, and I must say it is written very well. The author comes across as down to earth, and the contents is motivational and easy to read. I highly recommend this book for those with a desire to make a break from the shackles of working for a corporation, and not only want to be their own boss, but to also make a stack of cash along the way.

Excellent choice at good price

The book is extra clean for a very good price. The service and shipping are excellent. Very good choice!!

A Must Read for Entrepreneurs

As the President and CEO of FranchiseInterviews.com, I have read many books relating to entrepreneurship. I think the authors did a fantastic job at writing this book. They use many examples and cases to help you easily understand the topics. I highly recommend this book for aspiring entrepreneurs as well as schools that offer a program in entrepreneurship.