This text introduces the world of small business and details its diverse management aspects. It also presents the most current concerns of small business today, including the expanding world of... This description may be from another edition of this product.
I attended a small buisness class at my local community college, this book was used as our text-book. I found it to be very informative and easy to read. The section concerning Business Plan development was very helpful. I recomend this book to anyone trying to find their way through the myrad of information available when starting a small business. The book is very down to earth, in every chapter there are at least 2 real world examples or case studies for the student to compare to his or own experience
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