eBoot Camp: Proven Internet Marketing Techniques to Grow Your Business

By Corey Perlman

Book Overview

In this Web 2.0 era, small business owners are at a severe disadvantage because they have minimal, if any, knowledge, about Internet marketing. They also lack the budget to hire a top-notch web marketer. As a result, the thrust of their Internet marketing program is usually a poorly performing website that attracts few visitors. e Boot Camp is the solution to the entrepreneur's Internet marketing problem. This do-it-yourself book provides the know-how that's needed to win business in cyberspace while eliminating the need for a large marketing budget. In just an hour or two a week, the small business owner will gain control of his or her Internet marketing campaign, using the step-by-step method Perlman presents. Specifically, readers will learn the keys to improving their search-engine ranking (the critical driver of traffic to a Website), how to create and manage blogs and e-newsletters and, finally, the secrets to a successful, sales-driven website.

• Format: Hardcover
• Language: English
• ISBN: 0470411597
• ISBN13: 9780470411599
• Release Date: January 2009
• Publisher: Wiley
• Length: 208 Pages
• Weight: 0.88 lbs.
• Dimensions: 0.8" x 5.5" x 10.0"