Don't Mess with the LOGO

By Jon Edge and Andy Milligan

Book Overview

Building a brand with impact is one of the most important tasks that any business faces. Few people understand how to actually go about creating an effective brand. This book is a no holds barred guide to what brand building is, what it isn't and exactly what you have to do to build your brand.

• Format: Paperback
• Language: English
• ISBN: 0273714201
• ISBN13: 9780273714200
• Release Date: July 2009
• Publisher: Financial Times Press
• Length: 240 Pages
• Weight: 0.85 lbs.