Does It Pay to Advertise?: Cases Illustrating Successes in Brand Advertising

By John Philip Jones

What makes an ad campaign successful? Here, John Jones analyzes some of the world's most popular brands to reveal how their campaigns evolved and were handled; what worked and what didn't. Includes more than one-hundred tips on marketing that your company can immediately apply.

• Format: Hardcover
• Language: English
• ISBN: 0669158976
• ISBN13: 9780669158977
• Release Date: February 1989
• Publisher: Jossey-Bass
• Length: 380 Pages
• Weight: 0.05 lbs.