Disruptive Business: Desire, Innovation and the Re-Design of Business

by Alexander Manu

Disruptive Business is a provocative and insightful redefinition of innovation as an outcome of human behaviour, a dynamic in constant change requiring the shaping of new responses in business and the economy. Alexander Manu believes that organizations must treat innovation not as a process to be managed but as an outcome that changes people's lives. In Disruptive Business he explains how innovation is the moment when human behaviour is changed by...

• Format: Paperback
• Language: English
• ISBN: 1032838418
• ISBN13: 9781032838410
• Release Date: June 2024
• Publisher: Routledge
• Length: 200 Pages