Discrete Choice Theory of Product Differentiation

by Simon P. Anderson, Jacques-François Thisse, André de Palma

This important study shows that an understanding of product differentiation is crucial to understanding how modern market economies function and that differentiated markets can be analyzed using discrete choice models of consumer behavior.

Product differentiation - in quality, packaging, design, color, and style - has an important impact on consumer choice. It also provides a rich source of data that has been largely unexplored because...

• Format: Hardcover
• Language: English
• ISBN: 026201128X
• ISBN13: 9780262011280
• Release Date: October 1992
• Publisher: MIT Press
• Length: 448 Pages
• Weight: 1.60 lbs.
• Dimensions: 1.1" x 6.3" x 9.3"
• Age Range: 18 years and up
• Grade Range: Postsecondary and higher