Direct Marketing Checklists

By Henry Shaw and John Stockwell

Save time, reduce costs, eliminate risk, and ensure that your direct marketing programs are on track. This all-inclusive collection of 99 ready-to-use checklists, charts, and forms covers every key element of direct market planning, strategizing, budgeting, and successful implementation. It will help you: -- Set goals and make the right investment decisions to achieve them-- Plan your program -- target customers, set prices, and forecast sales and break-even points-- Conduct effective market research and testing-- Select the right media, from direct mail and space ads to telemarketing, catalogs, and more-- Create cost-effective direct marketing pieces

• Format: Paperback
• Language: English
• ISBN: 0844232246
• ISBN13: 9780844232249
• Release Date: January 1994
• Publisher: McGraw-Hill Companies
• Length: 199 Pages
• Weight: 1.15 lbs.
• Dimensions: 0.5" x 8.5" x 10.9"