Digital Strategies in the Pharmaceutical Industry

By Mike Piper, Leonard Lerer, M. Piper

Book Overview

This book is a comprehensive review of the current state of digital innovation, Internet activity and e-business in the life sciences arena and a practical guide for managers planning, developing and implementing e-strategies in the pharmaceutical industry. The authors provide numerous examples of innovative, best practice and lay the strategic foundation for using e-business across the pharmaceutical value chain from drug discovery to physician promotion to direct-to-consumer marketing.

• Format: Hardcover
• Language: English
• ISBN: 1403903794
• ISBN13: 9781403903792
• Release Date: January 2003
• Publisher: Palgrave MacMillan
• Length: 239 Pages
• Weight: 1.15 lbs.
• Dimensions: 0.8" x 6.3" x 9.7"