Developing Business Strategies, 6th Edition

By David A. Aaker

Book Overview

"Developing Business Strategies" Jetzt erscheint der Klassiker zur strategischen Planung in der 6. aktualisierten und überarbeiteten Auflage. Hier lernen Manager alles, was sie über interne (z.B. Finanzperformance und Portfolio) und externe Analysemethoden (zu Kunden, Konkurrenten und Marktsituation) wissen müssen. Autor David Aaker erläutert sehr ausführlich, wie man die jeweiligen Methoden zur Erstellung und Umsetzung von Wachstumsstrategien, von Strategien zur Diversifikation, Differenzierung und zur globalen Expansion erfolgreich einsetzt. Das Material wurde komplett aktualisiert und überarbeitet. Neu hinzugekommen ist ein Kapitel zur strategischen Positionierung. "Developing Business Strategies" - ein unentbehrlicher Ratgeber für die Strategieplanung im Unternehmen.

• Format: Hardcover
• Language: English
• ISBN: 0471064114
• ISBN13: 9780471064114
• Release Date: August 2001
• Publisher: Wiley
• Length: 352 Pages
• Weight: 1.20 lbs.
• Dimensions: 1.1" x 6.2" x 9.1"

Customer Reviews

Excellent business text for school or other uses.

This product was exactly what I ordered, it shipped in good time and arrived new just as the site said. It contains some interesting points about strategies in business and is relevant to a wide range of audiences. A quality read overall.

Outstanding Book

I enjoyed reading this book which I found to be fascinating and enlightening. The book describes strategy and its role in ensuring that organisations achieve their mission. It is a comprehensive book on various aspects of strategy including the need to focus on customer needs, environmental analysis, knowledge management, strategy formulation, strategic positioning, strategy implementation, forecasting technologies, alliances, creative thinking, design as strategy, downstream business models, global leadership, among other informative topics. The book is well written, well presented and easy to follow and understand. It is very practical and with many good examples and case studies. I would strongly recommend managers at all levels to read this interesting, practical and insightful book on strategy. The book is also useful and handy for strategy consultants and students doing an MBA or other postgraduate studies in business.

UK PERSPECTIVE

A "must have" for Management Consultants in Strategy. John Courtney Managing Director www.strategyconsultinglimited.co.uk

Excellent reading

This book is one of the best for strategy framework and methodology formulation. It is also very useful for case interviews. I believe that every management consultant and related professionals should own a copy, and hope that it would be incorporated into the MBA curriculum of the top B-Schools for strategic management.

One of the most well written books addressing strategy.

David Aaker's writing style, in addition to the content, is exceptional. I feel as if I am in one of his UC classes. This is the closest I will get to that. I live in Chicago!!