Destination Branding: Creating the Unique Destination Proposition

By Roger Pride, Annette Pritchard, Nigel Morgan

'The first edition of this book really put destination branding on the map. Now, this second edition brings together some of the world's leading destination branding experts in a collection which... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0750659696
• ISBN13: 9780750659697
• Release Date: January 2004
• Publisher: Butterworth-Heinemann
• Length: 314 Pages
• Weight: 1.25 lbs.
• Dimensions: 0.7" x 6.6" x 9.2"