Destination Benchmarking: Concepts, Practices and Operations

By Metin Kozak

This book develops a specific benchmarking methodology relevant to international tourism destinations. It evaluates different approaches to benchmarking and their application within tourism destinations. The book considers organization benchmarking - performance evaluation of a particular organization and its departments - and destination benchmarking, which involves all elements such as transport services, airport services, accommodation, leisure and sport, hospitality and local attitudes.

• Format: Hardcover
• Language: English
• ISBN: 0851997457
• ISBN13: 9780851997452
• Release Date: December 2003
• Publisher: Cabi
• Length: 240 Pages
• Weight: 1.32 lbs.
• Dimensions: 0.7" x 6.7" x 9.5"