Designed to Win: Strategies for Building a Thriving Global Business

by Mary Pat McCarthy and Hiroaki Yoshihara

An exclusive roadmap for steering your company's global expansion to success

Today's business leaders face more uncertainty, more risk and more complexity. The strength of the global marketplace combined with formidable competition from new market entrants and regional economies is challenging traditional business and operating principles. Global executives must adapt swiftly to fundamental shifts in marketing, research and development,...

• Format: Hardcover
• Language: English
• ISBN: 0071467521
• ISBN13: 9780071467520
• Release Date: January 2006
• Publisher: McGraw-Hill Companies
• Length: 272 Pages
• Weight: 1.19 lbs.
• Dimensions: 1.0" x 6.5" x 9.3"