Design, Form, and Chaos

By Paul Rand

"To have the preeminent graphic designer in America--the leading proponent of the Modern--intelligently and forcefully speak out makes this a document for today and the ages. Rand's book is a classic."--Stephen Heller (1993)

Paul Rand (1914-1996) was a pioneer in the field of advertising design and typography, and his work still exerts a profound influence on the design profession. First published to critical acclaim in 1993, and long unavailable, Design, Form, and Chaos is now back in print. Exploring graphic design challenges such as the values behind aesthetics, the role of intuition, selecting a typeface, and the place of market research, the book elegantly demonstrates how utility and beauty can be effectively combined. Illustrated with examples of Rand's own remarkable graphic design, as well as with the work of artists he admired, the book features seven portfolios that he used to present logos to clients such as Next, IDEO, and IBM. Clearly one of the most important books in the history of 20th-century American design, Design, Form, and Chaos is a must have for any student or professional.

• Format: Hardcover
• Language: English
• ISBN: 0300230915
• ISBN13: 9780300230918
• Release Date: December 2017
• Publisher: Yale University Press
• Length: 240 Pages
• Weight: 2.25 lbs.
• Dimensions: 0.8" x 7.7" x 10.2"

Customer Reviews

Remind yourself why you became a designer!

This book is a wonderful source of inspiration, worth owning for the essay "Good Design is Goodwill" alone. The text appears at first to be slight, but will leave your psyche feeling nourished; Rand's writing style was very much like his graphic style: it's economical, but every word is perfectly chosen and placed.