Publish and Prosper: Blogging for Your Business

By CFA Institute and CFA Program Curriculum

Demonstrates how businesses are blogging and how you can use blogging technology to converse with your customers to build your brand and sell your products. This book helps you learn about the types of business blogs, how companies use blogs, how to sell blogs to management and IT, effective blog design, content, and conversation, and more. This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0321395387
• ISBN13: 9780321395382
• Release Date: January 2006
• Publisher: New Riders Publishing
• Length: 188 Pages
• Weight: 0.79 lbs.
• Dimensions: 0.3" x 7.7" x 8.4"