Chip and Dan Heath, the bestselling authors of Switch and Made to Stick , tackle one of the most critical topics in our work and personal lives: how to make better decisions. Research in psychology has revealed that our decisions are disrupted by an array of biases and irrationalities:...
Segundo finalista al Premio Knowsquare al mejor libro de empresa 2014 Decisiones, decisiones, decisiones. Nos enfrentamos a cientos de ellas todos los d?as, incluso miles. Pero c?mo podemos saber si estamos tomando las correctas? En Dec?dete, Chip y Dan Heath...
The four principles that can help us to overcome our brains' natural biases to make better, more informed decisions--in our lives, careers, families and organizations.
In Decisive, Chip Heath and Dan Heath, the bestselling authors of Made to Stick and Switch,...